Experience effortless straightening with SODE

At SODE, our mission is simple: to make thick, coarse, and hard-to-manage hair easier to style without heat damage or salon dependency. We create tools that work with your natural texture instead of fighting it, giving you straighter, smoother hair in less time, with lasting healthy shine.

Discover the Sleekest Hair Yet

Easy-to-use

Shiny frizz free results

Ideal for all hair types

Anti-Scald Safety

Testimonials

— Melissa R., Verified Buyer

Finally something that works for thick hair.

I’ve spent years wasting money on tools that claim to straighten coarse hair but just burn it or make it puffy again. This glides through my strands without pulling or smoke. My hair stays straight even in Perth humidity, and it actually feels softer. Worth every cent.

— Tasha M., Verified Buyer

Cut my styling time in half.

I used to need 45 minutes to get my hair smooth, now it’s under 15. The plates heat fast, and I only have to pass once or twice for it to stay sleek. It doesn’t fry my ends or make my roots puff up like my old GHD. I’ve already told my sisters to get one.

— Jade L., Verified Buyer

Salon results without the salon price.

was skeptical at first, but this straightener genuinely gives me professional results at home. I get compliments constantly because my hair looks shiny, not burnt. It’s lightweight, easy to use, and my new go-to before every event.